Information Technology For Managers 2nd Edition By by George Reynolds – Test Bank A+

$35.00

Information Technology For Managers 2nd Edition By by George Reynolds – Test Bank A+

Name: Information Technology For Managers 2nd Edition By by George Reynolds – Test Bank A+
SKU: Information Technology For Managers 2nd Edition By by George Reynolds – Test Bank A+
Price: 35.0 USD
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$35.00

SKU: Information Technology For Managers 2nd Edition By by George Reynolds – Test Bank A+

Description

A(n) _____ allows users to leave messages or read public messages that announce upcoming events, new products, and changes in services as well as solutions to problems encountered using the organization’s products or services.
electronic bulletin board
calendaring software
presence information tool
intermediate workspace

ANS: A

RATIONALE: An electronic bulletin board allows users to leave messages or read public messages that announce upcoming events, new products, and changes in services as well as solutions to problems encountered using the organization’s products or services. Organizations often add bulletin board capabilities to their Web sites to attract a community of users and increase site traffic.

Why do organizations add bulletin board capabilities to their Web sites?
To create audio programs
To provide technical support
To increase site traffic
To upgrade system software

ANS: C

Which of the following is a collaboration tool used by organizations to keep visitors informed about developments associated with the organization?
A shared workspace
Web conferencing
A presence information tool
An electronic bulletin board

ANS: D

A _____ is a Web site in which contributors provide ongoing commentary on a particular subject. It is also used as a personal online diary or as a way to address current issues and local news.
wiki
blog
podcast
Webcast

ANS: B

RATIONALE: A blog is a Web site in which contributors provide ongoing commentary on a particular subject. A blog is sometimes used as a personal online diary or as a way to address current issues and local news.

Increasingly, organizations are using _____ externally for branding, marketing, or public relations purposes.
corporate presence information
corporate podcasts
corporate blogs
corporate wikis

ANS: C

RATIONALE: A blog is a Web site in which contributors provide ongoing commentary on a particular subject. A blog provides updates on organizational efforts, including new products and services. Increasingly, organizations are using corporate blogs externally for branding, marketing, or public relations purposes.

_____ can be a good way for a corporation to make itself appear more personable and appealing.
Corporate blogging
Corporate auditing
Corporate financing
Corporate training

ANS: A

RATIONALE: Increasingly, organizations are using corporate blogs externally for branding, marketing, or public relations purposes. Corporate blogging can be a good way for a corporation to make itself appear more personable and appealing.

Which of the following is true of the First Amendment of the U.S. Constitution?
It protects Americans from high tax rates and enables them to be eligible for federal insurance policies.
It protects Americans’ rights to freedom of religion and freedom of expression.
It delays laws that affect employees’ salary increases from taking effect until after the next congressional election.
It protects employees’ property rights and provides compensation in case the state takes over the organization.

ANS: B

RATIONALE: The First Amendment of the U.S. Constitution protects Americans’ rights to freedom of religion and freedom of expression. This amendment provides protection from potential actions by the federal government. It does not apply to actions that private companies or individuals may take if what the employee says is untrue and damages the organization or individual.

_____ allows people to capture and record scheduled meetings and events.
A firewall
Really Simple Syndication
A shared workspace
Calendaring software

ANS: D

RATIONALE: Calendaring software allows people to capture and record scheduled meetings and events. It can also be used to determine the resource availability and schedule rooms and meetings.

Identify the collaboration tool used by organizations to determine the availability of team members and to send email notifications and reminders for meetings and event participations.
Really Simple Syndication
Calendaring software
A Webcast
A podcast

ANS: B

RATIONALE:

Calendaring software allows people to capture and record scheduled meetings and events. The software enables you to check the electronic calendar of team members for open time slots and to send email notifications and reminders to meeting and event participants.

A project manager in Sam’s Inc. has to update his fifty-member team on an upcoming project. He needs to schedule a meeting with all the members for this purpose. He finds it difficult to know the availability of each member to schedule the meeting at a convenient time. Which of the following collaboration tools will help the project manager to find the availability of the members?
Calendaring software
A podcast
A Web conference
Really Simple Syndication

ANS: A

RATIONALE: Calendaring software allows people to capture and record scheduled meetings and events. The software enables one to check the electronic calendar of team members for open time slots and to send email notifications and reminders to meeting and event participants.

Which of the following tools is used to send scheduled email alerts to remind individuals about their upcoming tasks or assignments?
A Really Simple Syndication feed
Calendaring software
A podcast
Presence information

ANS: A

RATIONALE: Calendaring software provides immediate access to the schedule for all involved staff members no matter where they are, via their personal computer or mobile device. In addition, the software can also send scheduled email alerts to remind individuals of upcoming appointments.

_____ includes a number of technologies and products that allows remote access and remote collaboration on a person’s computer.
Calendaring software
Instant messaging
Desktop sharing
Web conferencing

ANS: C

RATIONALE: Desktop sharing includes a number of technologies and products that allows remote access and remote collaboration on a person’s computer. It can be used to provide technical support and product demos.

Which of the following is true of a desktop sharing collaboration tool?
It determines resource availability and helps schedule rooms and meetings.
It provides technical support, on-demand customer support, and product demos.
It helps conduct collaborative meetings and live presentations over the Internet.
It provides users with the ability to see a colleague’s availability status.

ANS: B

RATIONALE: Desktop sharing offers desktop remote control, data backup, file sharing, remote system administration, and on-demand customer support. It is an effective means to provide technical support and product demos. A common form of desktop sharing called remote log-in makes it possible for technicians to access users’ computers distantly to perform setup, training, diagnostics, and repair.

John noticed that the touchpad of his new laptop was not working. He immediately called customer service and explained the issue. The customer service technician deduced that a missing software driver associated with the touchpad had caused the problem and fixed it by gaining access to John’s laptop. Identify the collaboration tool used by the technician to resolve the issue.
A Really Simple Syndication feed
Remote log-in
Presence information
An electronic bulletin board

ANS: B

RATIONALE: Desktop sharing includes a number of technologies and products that allows remote access and remote collaboration on a person’s computer. Remote log-in, a common form of desktop sharing, allows users to connect to their computer while they are away from the computer.

Jeremy, a project leader in Cystope Technologies is asked to update the logs for several employees in the afternoon on his day off, as the logs have to be dispatched to headquarters by the end of the day. It is not feasible for him to travel to office and other employees are not allowed to access his system as per company rules. Identify the collaboration tool that will help the Jeremy access his system without going to the office.
Microsoft Lync
Instant messaging
Freemium model
Remote log-in

ANS: D

RATIONALE: Remote log-in allows users to connect to their office computer while they are away from the office. Remote log-in makes it possible for technicians to access users’ computers distantly to perform setup, training, diagnostics, and repair. All of these services are provided with no need for travel by the user or the technician and without requiring the shipment of computers back and forth.

A few project leaders of Zord Inc. started facing problems with their systems. The head technician, who was on leave, was consulted. Since he knew the solution but visiting the firm was not feasible, the head technician required access to their systems. Identify the collaboration tool that would help the head technician in this scenario.
Remote log-in
A podcast
Calendaring software
A Webinar

ANS: A

_____ makes it possible for technicians to access users’ computers distantly to perform setup, training, diagnostics, and repair.
Instant messaging
Remote log-in
Presence information
Really Simple Syndication

ANS: B

Which of the following is a benefit of a desktop sharing collaboration tool?
It minimizes the users’ downtime and enables them to return to productive work as quickly as possible.
It provide users with the ability to see a colleague’s availability status and plan work flow accordingly.
It allows participants to create and edit Web page content freely using any browser or wiki software.
It provides ease of access to digital content that is of interest to project team members and work groups.

ANS: A

RATIONALE: Desktop sharing includes a number of technologies and products that allows remote access and remote collaboration on a person’s computer. Remote log-in makes it possible for technicians to access users’ computers distantly to perform setup, training, diagnostics, and repair. All of these services are provided with no need for travel by the user or the technician and without requiring the shipment of computers back and forth. Such service minimizes the users’ downtime and enables them to return to productive work as quickly as possible.

_____ is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text and images.
A wiki
Really simple syndication
Instant messaging
A shared workspace

ANS: C

RATIONALE: Instant messaging (IM) is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text, images, and more. It can be used to send and receive brief text messages to provide updates and ask and respond to questions.

Which of the following is considered a vital feature of instant messaging services for a business?
Data backup
Remote system administration
Asynchronous communication
Ability to work on multiple platforms

ANS: D

RATIONALE: Instant messaging (IM) is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text, images, and more. Important features to look for in instant messaging applications for a business setting include the ability to work on Windows and Mac computers and laptops as well as on Android and iPhone smartphones, strong encryption of messages, and the ability to set up and make conference calls from within the application.

Instant messaging is primarily used in a(n) _____ communications mode.
synchronous
asynchronous
isochronous
isosynchronous

ANS: A

RATIONALE: Instant messaging (IM) is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text, images, and more. It is less formal than email and is used primarily in a synchronous communications mode, with both parties sending and receiving messages in real time.

_____ is used primarily in a synchronous communications mode, with both parties sending and receiving messages in real time.
A wiki
A shared workspace
Blogging
Instant messaging

ANS: D

_____ refers to the use of a digital forum where multiple people can communicate with one another by sending text, images, and screenshots to everyone at once.
Wiki
Chat
Desktop sharing
Shared workspace

ANS: B

RATIONALE: Chat refers to the use of a digital forum (chatroom) where multiple people can communicate with one another by sending text, images, and screenshots to everyone at once. WhatsApp is one such chat application where people can sent and receive texts/images in real time.

Which of the following is true of chat?
It can be used to send texts to many users at once.
It supports only one-to-one conversation.
It helps to capture and record scheduled meetings.
It can help people remotely access a computer.

ANS: A

RATIONALE: Chat refers to the use of a digital forum (chatroom) where multiple people can communicate with one another by sending text, images, and screenshots to everyone at once. WeChat is one such chat application where people can sent and receive texts/images in real time.

A _____ is a business model in which the core product is given away without charge to a large group of users while the premium version of the product is sold to a smaller fraction of the overall user base.
dual licensing model
reverse-bounty model
direct sales model
freemium model

ANS: D

RATIONALE: The freemium model is a business model in which the core product is given away free of charge to a large group of users while the premium version of the product is sold to a smaller fraction of the overall user base. Skype, a popular instant messaging application, is based on a freemium model, where users can call phones, access Wi-Fi, and send texts. Skype users can pay as they go or buy a subscription.

eBlock, an internet security giant, plans to release its latest version of antivirus software to two categories of users—home users and corporate users. eBlock has decided to release the software to its home users without charge and to its corporate users at $299 per year. Which of the following business models does this illustrate?
The freemium model
The dual licensing model
The direct-bounty model
The reverse-bounty model

ANS: A

RATIONALE: The freemium model is a business model in which the core product is given away free of charge to a large group of users while the premium version of the product is sold to a smaller fraction of the overall user base. Skype, a popular instant messaging application, is based on a freemium model where users can call phones, access Wi-Fi, and send texts. Skype users can pay as they go or buy a subscription.

A _____ is a digital media file distributed over the Internet using syndication feeds for playback on mobile devices and personal computers.
podcast
Webcast
Webinar
PhpWiki

ANS: A

RATIONALE: A podcast is a digital media file distributed over the Internet using syndication feeds for playback on mobile devices and personal computers. Users simply download a podcast to their computer and then transfer it to a device for listening at their convenience.

_____ is a family of data formats that helps people automatically receive feeds anytime there are new postings to their favorite blog sites, updates in the news headlines, new job listings, or new information posted at specified Web sites.
Onstream media
Online project management
Really Simple Syndication
Electronic bulletin board

ANS: C

RATIONALE: Really Simple Syndication (RSS) is a family of data formats that helps people automatically receive feeds anytime there are new postings to their favorite blog sites, updates in the news headlines, new job listings, or new information posted at specified Web sites. The RSS reader is programmed to automatically check all subscribed feeds on a regular basis to look for new content and download any updates that it finds.

Which among the following is a collaboration tool that allows users to stay updated on topics of interest?
Desktop sharing
Really Simple Syndication
A browser cookie
An electronic bulletin board

ANS: B

Identify an application that creates a common channel for company-wide announcements.
Desktop sharing
Wiki feeds
Really Simple Syndication feeds
Office Web App

ANS: C

RATIONALE: The capabilities of Really Simple Syndication (RSS) feeds and aggregators make them attractive to business managers who want to stay informed. An application of RSS feeds is to create a common channel for company-wide announcements.

Which of the following is true of the Really Simple Syndication (RSS) reader?
The RSS reader is programmed to automatically check for and download new content from all subscribed feeds.
The RSS reader is a telecommunications application that enables video chat and voice calls from computers, tablets, and mobile devices via the Internet to other devices.
The RSS reader is less formal than email and is used primarily in a synchronous communications mode, with both parties sending and receiving messages in real time.
The RSS reader is a Web-based application that requires attendees to enter an online address to join a conference.

ANS: A

A _____ is an area hosted by a Web server in which project members and colleagues can share documents, models, photos, and other forms of information to keep each other current on the status of projects or topics of common interest.
blog
podcast
shared workspace
Really Simple Syndication

ANS: C

RATIONALE: A shared workspace is an area hosted by a Web server in which project members and colleagues can share documents, models, photos, and other forms of information to keep each other current on the status of projects or topics of common interest. Box, eXo Platform, Producteev, and SharePoint are a few of the software products that provide this capability.

Kokssys, a software giant, has decided to create a common area on its Web server to facilitate the sharing of official data among its employees. Identify the collaboration tool that must be used by the organization to facilitate this.
A shared workspace
Desktop sharing
Really Simple Syndication
A presence information tool

ANS: A

RATIONALE: A shared workspace is an area hosted by a Web server in which project members and colleagues can share documents, models, photos, and other forms of information to keep each other current on the status of projects or topics of common interest. Before an organization begins using shared workspace software, it needs to plan for how groups and project teams can best use it.

Which of the following is true of a shared workspace?
It acts as a one-stop resource for a project including all documents and other types of information.
It is less formal than email and is used primarily in a synchronous communications mode, with both parties sending and receiving messages in real time.
It includes a number of technologies and products that allows remote access and remote collaboration on a person’s computer.
It allows people to capture and record scheduled meetings and events.

ANS: A

Which collaboration tool allows project managers to create a shared workspace that becomes the one-stop resource for a project, including information on project status and tools?
An electronic bulletin board
An online project management tool
A podcast
Presence information

ANS: B

RATIONALE: Online project management tools enable project managers to create a shared workspace that becomes the one-stop resource for a project, including information on project status and tools such as document libraries, collaboration tools, calendars, address books, wikis, forums, and project surveys. This tool enables real-time collaboration on project documents by team members and other stakeholders by using versioning, document locking, audit trails, commenting, and change notifications.

Ann, a project manager, needs to create a shared workspace for her team members to store and access data. This workspace must be usable by all the members of her team at a given time. Which of the following collaboration tools will help Ann to create this common area?
Desktop sharing
Online project management
Instant messaging
Really Simple Syndication

ANS: B

Which of the following is true of online project management tools?
They are programmed to automatically check and download new contents from all subscribed feeds.
They allow consumers to send messages from their computers, tablets, and smartphones to other devices without paying for wireless phone calls or texts.
They are a family of data formats that help people automatically receive updates from subscribed feeds in the news.
They enable real-time collaboration on project documents by team members and other stakeholders.

ANS: D

RATIONALE: Online project management tools enable project managers to create a shared workspace that becomes the one-stop resource for a project, including information on project status and tools such as document libraries, collaboration tools, calendars, address books, wikis, forums, and project surveys. These tools enable real-time collaboration on project documents by team members and other stakeholders by using versioning, document locking, audit trails, commenting, and change notifications.

Web conferencing and desktop sharing are examples of _____ tools.
information
scission
collaboration
collateral

ANS: C

RATIONALE: Collaboration tools, including instant messaging, Web conferencing, and desktop sharing, continue to help team members stay connected and work collaboratively and productively. Web conferencing is used to conduct collaborative meetings and live presentations over the Internet.

_____ is a way to conduct collaborative live meetings or presentations over the Internet, where each participant sits at his or her own computer and is connected to other participants via the Internet.
Really Simple Syndication
A shared workspace
Desktop sharing
Web conferencing

ANS: D

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet, where each participant sits at his or her own computer and is connected to other participants via the Internet. Web conferencing is possible using either a downloaded application on each of the attendees’ computers or a Web-based application that requires attendees to enter an online address to join the conference.

Which of the following is true of Web conferencing?
Web conferencing distributes a digital media file over the Internet using syndication feeds.
Web conferencing is sold as a service that is hosted on a Web server and controlled by a vendor.
Web conferencing is a business model in which the core product is given away free of charge to users.
Web conferencing automatically delivers updated posts to subscribers from their favorite blogs.

ANS: B

RATIONALE: Web conferencing is possible using either a downloaded application on each of the attendees’ computers or a Web-based application that requires attendees to enter an online address to join the conference. Web conferencing is sold as a service that is hosted on a Web server and controlled by a vendor.

Which of the following is a feature of Web conferencing?
Automatic data and subscription feeds update
Limited one-way communication
Interactive multimedia presentation
Limited application sharing

ANS: C

Identify the collaboration tool that would be most appropriate for a poll or survey, where the presenter poses questions with multiple-choice answers to the audience.
Presence information
Really Simple Syndication
Web conferencing
Desktop sharing

ANS: C

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet, where each participant sits at his or her own computer and is connected to other participants via the Internet. Web conferencing would be the most appropriate collaboration tool for a poll or survey, where the presenter poses questions with multiple-choice answers to the audience.

Which of the following collaboration tools provides a whiteboard with annotation, which allows participants in a live meeting to highlight or mark items on a slide presentation?
Web conferencing
Podcast
Instant messaging
Desktop sharing

ANS: A

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet, where each participant sits at his or her own computer and is connected to other participants via the Internet. It provides a whiteboard with annotation that allows participants in a live meeting to highlight or mark items on a slide presentation.

The ability of one person to share a document or spreadsheet on his desktop and pass the control of the application to someone else in the meeting is a feature of _____.
Web conferencing
podcasts
Really Simple Syndication feeds
wikis

ANS: A

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet. The ability of one person to share a document or spreadsheet on his desktop and pass the control of the application to someone else in the meeting is a feature of Web conferencing.

A _____ is a form of Web conferencing that uses streaming media technologies to broadcast video and/or audio over the Internet from a single content source to many listeners or viewers simultaneously.
Webmail
Webcast
WebWork
Weblog

ANS: B

Which of the following is true of Webcast?
It allows limited one-way communication.
It supports interactive multimedia presentations.
It provides active application sharing.
It enables interactive video chat and voice calls.

ANS: A

A _____ is a form of Web conferencing that is essentially a meeting delivered over the Web.
WebWork
Weblog
Webinar
Webmail

ANS: C

RATIONALE: A Webinar is a form of Web conferencing that is essentially a seminar delivered over the Web. In most cases, a Webinar has a presenter (or multiple presenters) and provides some level of limited interaction between the presenter and the participants—such as questions that are directed to the presenter—although this capability may be turned off.

Which of the following is true of a Webinar?
It enables highly interactive video chat and voice calls.
It allows limited one-way communication and is highly collaborative.
It automatically retrieves news feed updates.
It supports some level of limited interaction and is less collaborative.

ANS: D

RATIONALE: A Webinar is a form of Web conferencing that is essentially a seminar delivered over the Web. It has a presenter (or multiple presenters) and provides some level of limited interaction between the presenter and the participants.

How do Webcasts differ from Webinars?
Webcasts are led by a presenter, whereas Webinars broadcast audio or video.
Webcasts allow limited one-way communication, whereas Webinars allow some level of two-way communication.
Webcasts allow users to create and edit Web page content, whereas Webinars limit users to the browsing of Web pages.
Webcasts allow questions to be directed to the presenter, whereas Webinars allow questions to be emailed or faxed to the presenter.

ANS: B

RATIONALE: A Webcast is a form of Web conferencing that uses streaming media technologies to broadcast video and/or audio over the Internet from a single content source to many listeners or viewers simultaneously. Essentially, Webcasting allows for a limited one-way communication; so it is like “broadcasting” over the Internet. A Webinar is essentially a seminar delivered over the Web. In most cases, a Webinar has a presenter (or multiple presenters) and provides some level of limited interaction between the presenter and the participants.

How do Web conferences differ from Webinars?
Web conferences are less collaborative, whereas Webinars are highly collaborative.
Web conferences do not support interactive communications, whereas Webinars are highly interactive.
Web conferences are highly collaborative, whereas Webinars are less collaborative.
Web conferences allow users to create and edit Web page content freely using any Web browser, whereas Webinars do not support this.

ANS: C

RATIONALE: Web conferences are highly collaborative in nature and usually involve smaller groups of individuals working together to develop a plan, whereas Webinars are led by a presenter, are less collaborative, and have a goal of educating the participants. Webinars may involve question and answer sessions, but usually don’t involve more two-way communication beyond that.

How do Web conferences differ from Webcasts?
Web conferences support interactive multimedia presentation, whereas Webcasts support only limited one-way communication.
Web conferences allow limited one-way communication, whereas Webcasts provide some level of interaction between the presenter and the participants.
Web conferences limit users to browsing Web page content, whereas Webcasts allow users to create and edit Web page content.
Web conferences allow limited application sharing between the participants, whereas Webcasts allow active application sharing.

ANS: A

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet, where each participant sits at his or her own computer and is connected to other participants via the Internet and it supports interactive multimedia presentations. A Webcast is a form of Web conferencing that uses streaming media technologies to broadcast video and/or audio over the Internet from a single content source to many listeners or viewers simultaneously. Essentially, Webcasting allows for a limited one-way communication; so it is like “broadcasting” over the Internet.

Xonex is a teleservices organization. It has branches all over Canada and a few across the United States. It hosts a company-wide seminar on employee rights, payroll processing, and tax issues in Ontario. All the branches of Xonex have around thousand employees, each. Which of the following collaboration tools will be most appropriate for Xonex to use for the seminar?
Presence information
Instant messaging
A podcast
A Webcast

ANS: D

A _____ is a collaborative Web site that allows users to create and edit Web page content freely using any Web browser.
cache
wiki
cookie
domain

ANS: B

RATIONALE: A wiki is a collaborative Web site that allows users to create and edit Web page content freely using any Web browser. A wiki supports hyperlinks and has simple text syntax for creating new pages and cross-links between internal pages.

Which of the following is true of a wiki?
It supports hyperlinks and has simple text syntax.
It provides interactive multimedia presentations.
It is a messaging system with very strong encryption.
It allows people to capture and record scheduled meetings and events.

ANS: A

Which of the following is a benefit of a corporate wiki?
It reduces the amount of email traffic within a company.
It separates a physical computing device into one or more virtual devices.
It provides users with access to software remotely as a Web-based service.
It provides users with the ability to see a colleague’s availability status.

ANS: A

RATIONALE: A wiki is a collaborative Web site that allows users to create and edit Web page content freely using any Web browser. The use of corporate wikis reduces the amount of email traffic within a company.

A software firm has decided to build a tool that defines acronyms in common use within the firm. Identify the tool used by the firm.
A podcast
A Webcast
A Really Simple Syndication feed
A wiki

ANS: D

RATIONALE: Wikis allow users to build and organize useful new sources of data for a variety of projects, issues, and ideas. For example, one can build a wiki that defines acronyms in common use within one’s firm.

Which of the following is true of corporate wikis?
They are a form of Web conferencing that uses streaming media to broadcast video over the Internet.
They are easy to link to useful corporate information systems such as phone books.
They provide corporate users with the ability to see a colleague’s availability status.
They are a set of cloud-based software and services that provides office applications and collaboration capabilities to subscribers.

ANS: B

RATIONALE: A wiki is a collaborative Web site that allows users to create and edit Web page content freely using any Web browser. Corporate wikis are easy to link to useful corporate information systems such as phone books.

In an organization, _____ reduce the use of lengthy distribution lists that burden recipients with excessive and irrelevant messages.
wikis
blogs
podcasts
electronic bulletin boards

ANS: A

RATIONALE: The use of corporate wikis reduces the amount of email traffic within a company by enabling all relevant information to be shared by people working on a given project. In addition, wikis reduce the use of lengthy distribution lists that burden recipients with excessive and irrelevant messages.

Identify the collaboration tool that enables people to express their views on specific topics and helps in building consensus.
A Webex
A wiki
A Webcast
A Webinar

ANS: B

RATIONALE: A wiki is a collaborative Web site that allows users to create and edit Web page content freely using any Web browser. Wikis provide a tool for building consensus, as they enable people to express their views on specific topics.

A _____ is a software that enables users to create and collaboratively edit Web pages via a browser.
logic bomb
cookie
cache
wiki engine

ANS: D

RATIONALE: A wiki engine is a software that enables users to create and collaboratively edit Web pages via a browser.

_____ provides users with the ability to see a colleague’s availability status, whether the person is out-of-office, busy, or available.
A shared workspace
Desktop sharing
Presence information
Calendaring software

ANS: C

RATIONALE: Presence information provides users with the ability to see a colleague’s availability status, whether out-of-office, busy, or available. DoKuWiKi, MediaWiki, MoinMoin, MojoMojo, PhpWiki, XWiki, and MediaWiki are popular wiki engines.

Joshe is a project leader in Tiran technologies. 75 developers and analysts work under his supervision on several projects. These employees are scattered in small groups in the organization, depending on the project they are working on. Which collaboration tool would be most appropriate for Joshe to keep track whether his developers and analysts are out-of-office, busy, or available?
Desktop sharing
Presence information
Web conferencing
Instant messaging

ANS: B

RATIONALE: Presence information provides users with the ability to see a colleague’s availability status, whether the person is out-of-office, busy, or available. Knowing whether coworkers are available provides several time-saving benefits for an organization.

Adoption of a _____ solution eliminates the need for multiple communications systems and vendors, which leads to simpler communication processes.
peripheral communications
unified communications
split communications
fringe communications

ANS: B

RATIONALE: Adoption of a unified communications (UC) solution eliminates the need for multiple communications systems and vendors, which leads to simpler communication processes and, in many cases, also substantially reduces telecommunications, hardware, software, and support costs. Conversion to UC can also make it easier to outsource the organization’s communications system to a third-party service provider.

_____ is a communications system that fully integrates data, text, voice, and video into a single solution that includes instant messaging, calendaring, presence information, and video conferencing.
External communications
Core communications
Unified communications
Peripheral communications

ANS: C

RATIONALE: Unified communications is a communications system that fully integrates data, text, voice, and video into a single solution that includes instant messaging, calendaring, presence information, and video conferencing. Adoption of a UC solution eliminates the need for multiple communications systems and vendors, which leads to simpler communication processes and, in many cases, also substantially reduces telecommunications, hardware, software, and support costs.

Which of the following is true of unified communications?
They eliminate the need for multiple communications systems and vendors.
They make it difficult to outsource the organization’s communications system to a third-party service provider.
They record all financial transactions in the general ledger accounts and generate financial statements for external reporting.
They plan and schedule production and record actual production activities in an organization.

ANS: A

TRUE/FALSE

Calendaring software allows users to create automatic event reminders, including mobile phone notifications.

ANS: True

Important features in desktop sharing applications for a business setting include strong encryption of messages and the ability to set up and make conference calls from within the application.

ANS: False

RATIONALE: Important features in instant messaging applications for a business setting include strong encryption of messages and the ability to set up and make conference calls from within the application.

Use of Web-based instant messaging curbs the unintended release of private or sensitive information.

ANS: False

RATIONALE: Instant messaging (IM) is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text, images, and more. Use of Web-based IM raises the issue of unintended release of private or sensitive information.

Podcasters create audio programs, usually in the form of MP3 files, which they upload to Web sites.

ANS: True

RATIONALE: A podcast is a digital media file distributed over the Internet using syndication feeds for playback on mobile devices and personal computers. Podcasters create audio programs, usually in the form of MP3 files, which they upload to Web sites. Anyone with a computer and a microphone can create a podcast.

Instant messaging is a family of data formats that helps people automatically receive feeds anytime there are new postings to their favorite blog.

ANS: False

Web conferencing is possible using a Web-based application that requires attendees to enter an online address to join the conference.

ANS: True

RATIONALE: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet. Web conferencing is possible using either a downloaded application on each of the attendees’ computers or a Web-based application that requires attendees to enter an online address to join the conference.

Wiki allows users to determine the relevancy of content rather than depending on a central document control group.

ANS: True

RATIONALE: Wikis allow users to determine the relevancy of content rather than depending on a central document control group. A wiki software typically comes with built-in version control so that every change to a wiki document includes a record of who made the change. If necessary, it is relatively easy to revert to an earlier version of the wiki.

United communications (UC) vendors can operate in the cloud.

ANS: True

RATIONALE: Adoption of a unified communications (UC) solution eliminates the need for multiple communications systems and vendors, which leads to simpler communication processes. Some UC vendors install their equipment and software on an organization’s premises and some operate in the cloud.

Instant messaging (IM) is more formal than email.

ANS: False

RATIONALE: Instant messaging (IM) is a one-to-one conversation in which one computer communicates with another for the purpose of exchanging text, images, and more. IM is less formal than email and is used primarily in a synchronous communications mode, with both parties sending and receiving messages in real time.

Executives write corporate blogs with the goal of improving a firm’s public image and promoting its products and services.

ANS: True

RATIONALE: Organizations are using corporate blogs externally for branding, marketing, or public relations purposes. Executives or public relations people write corporate blogs with the goal of improving a firm’s public image and promoting its products and services. Corporate blogging can be a good way for a corporation to make itself appear more personable and appealing.

ESSAY

Describe corporate blogging.

ANSWER: Organizations use corporate blogs externally for branding, marketing, or public relations purposes. Corporate blogging can be a good way for a corporation to make itself appear more personable and appealing. The key to a successful corporate blog is to ensure that it allows for discussions about issues that are important and relevant to readers, including topics that are potentially problematic for the organization. Failure to be open and objective can cause a company to appear biased and self-serving, thus weakening the firm’s image. Corporate bloggers must recognize that people who respond to a blog posting have a strong need to feel that someone is listening to them, and some commenters are immediately discouraged by any response they consider dismissive or insensitive.

What are the features supported by Web conferencing services?

ANSWER: Web conferencing is a way to conduct collaborative live meetings or presentations over the Internet. Most Web conferencing services provide support for the following features:

Live video via Webcam or digital video camera
Panoramic video
Active speaker indicator
Public events page
Personal recordings
Virtual breakout rooms

How can Wikis be created?

ANSWER: Wikis can be created and delivered via wiki engine software that is managed by the organization or via a hosted software as a service (SaaS) subscription where the service provider stores all the data on its servers. A wiki engine is software that enables users to create and collaboratively edit Web pages via a browser. DoKuWiKi, MediaWiki, MoinMoin, MojoMojo, PhpWiki, XWiki, and MediaWiki are popular wiki engines.

Describe the benefits of unified communications.

ANSWER: Unified communications (UC) is a communications system that fully integrates data, text, voice, and video into a single solution that includes instant messaging, calendaring, presence information, and video conferencing. Adoption of a UC solution eliminates the need for multiple communications systems and vendors, which leads to simpler communication processes. It substantially reduces telecommunications, hardware, software, and support costs. UC also makes it easier to outsource the organization’s communications system to a third-party service provider.

CHAPTER 7— E-COMMERCE

MULTIPLE CHOICE

_____ involves the exchange of money for goods and services over electronic networks.
E-mail
E-meeting
E-commerce
E-governance

ANS: C

RATIONALE: E-commerce involves the exchange of money for goods and services over electronic networks.

Which of the following was a reason for the failure of dot-com companies during the late 1990s?
Generating revenues in excess of costs
Increasing the market share with equal importance given for bottom-line profits
Too much focus on bottom-line profits with little regard for market share
Increasing the market share with little regard for bottom-line profits

ANS: D

RATIONALE: During the late 1990s, many poor ideas for Web-related businesses were proposed and funded in a wave of “irrational exuberance” for all things associated with the dot-com economy. In many cases, these new businesses ignored traditional business models built on delivering fundamental value for customers, achieving operational excellence, and generating revenues in excess of costs. Instead many companies placed an unhealthy emphasis on increasing market share with little regard for bottom-line profits. With their focus on the wrong things, it really was not a surprise when hundreds of the dot-com companies failed.

_____ are private stores that offer additional customer services beyond simply placing an order.
Customer portals
Private company marketplaces
Industry consortia-sponsored marketplaces
Omnichannel portals

ANS: A
RATIONALE: Customer portals are private stores that offer additional customer services beyond simply placing an order.

Which of the following is a type of Business-to-business (B2B) Web site?
Omnichannel retailing
The long tail
A private company marketplace
Multichannel retailing

ANS: C

RATIONALE: Business-to-business (B2B) Web sites in operation today take a variety of forms, including private stores, customer portals, private company marketplaces, and industry consortia–sponsored marketplaces.

Buyers need to enter a company’s identification code and password to make a purchase from a selection of products at a prenegotiated price in:
private stores.
omnichannel retailing.
e-governance.
e-procurement software.

ANS: A

RATIONALE: Access to a private store requires that the buyer enter a company identification code and password to make a purchase from a selection of products at prenegotiated prices typically based on an established annual minimum purchase quantity.

A high percentage of Business-to-business (B2B) transactions take place between companies called:
original equipment buyers.
original equipment suppliers.
original equipment manufacturers.
original equipment dealers.

ANS: C

RATIONALE: A high percentage of B2B transactions take place between companies called original equipment manufacturers (OEMs) that supply parts and components and the companies that sell the final product.

Often, large manufacturers manage their purchasing functions using a(n):
omnichannel portal.
customer portal.
industry consortia–sponsored marketplace.
private company marketplace.

ANS: D

RATIONALE: Often, large manufacturers that purchase goods and services from many small suppliers build a private company marketplace to manage their purchasing functions through a Web site.

When companies do not have sufficient purchasing power, they create a(n):
private company marketplace.
industry consortia–sponsored marketplace.
customer portal.
private store.

ANS: B

RATIONALE: In many cases, companies are not large enough or do not have sufficient purchasing power to require suppliers to deal with them through a private company marketplace. In such a situation, several companies in a particular industry may join forces to create an industry consortia–sponsored marketplace to gain the advantages of the private company marketplace for all members of the consortia.

Which of the following allows a company to create an electronic catalog with search capability?
Omnichannel software
Private company marketplace software
Industry consortia–sponsored marketplace software
E-procurement software

ANS: D
RATIONALE: E-procurement software allows a company to create an electronic catalog with search capability.

Creating, reviewing, and approving purchase orders are features of:
private company market places.
e-procurement softwares.
customer portals.
private stores.

ANS: B

RATIONALE: E-procurement software can automate key functions of the purchasing process, including creating, reviewing, and approving purchase orders and transmitting these purchase orders electronically to the supplier.

Which of the following models of e-commerce should focus on retaining the customers to capture additional future sales?
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Government-to-consumer (G2C)

ANS: A

RATIONALE: Business-to-consumer (B2C) Web sites must focus on attracting prospects, converting them into customers, and retaining them to capture additional future sales.

_____ retailing is the application of the same business strategy across all marketing channels.
Multichannel
Long tail
Omnichannel
Convenience

ANS: C

RATIONALE: Omnichannel retailing is the application of the same business strategy cross all marketing channels (e.g., mobile Internet devices, computers, brick-and-mortar stores, television, radio, direct mail, and catalog), with each channel using the same database of customer information, products, prices, promotions, and so on.

Consumer-to-consumer (C2C) e-commerce is the exchange of goods and services between:
business organizations and individual consumers.
individuals facilitated by a third party.
businesses via computer networks.
the government and businesses.

ANS: B
RATIONALE: Consumer-to-consumer (C2C) e-commerce is the exchange of goods and services among individuals, typically facilitated by a third party.

Which of the following technologies is used by e-government (e-gov) commerce?
Assistive technology
Banking technology
Nanotechnology
Information technology

ANS: D

RATIONALE: E-government (e-gov) commerce involves the use of information technology (such as Wide Area Networks, the Internet, and mobile computing) by government agencies to transform relations between the government and citizens (G2C), the government and businesses (G2B), and among various branches of the government (G2G).

An online shopping and ordering system that provides access to thousands of contractors and millions of products and services is called:
eBuy.
GSA Advantage.
GSA eLibrary.
eMod.

ANS: B

RATIONALE: GSA Advantage! is an online shopping and ordering system that provides access to thousands of contractors and millions of products and services.

An online tool designed to facilitate the submission of requests for quotations for a wide range of commercial products and services is _____.
eMod
GSA Advantage!
GSA eLibrary
eBuy

ANS: D

RATIONALE: eBuy is an online Request for Quotation (RFQ) tool designed to facilitate the submission of requests for quotations for a wide range of commercial products and services.

Which of the following is an online source that contains the latest contract award information?
GSA eLibrary
GSA eOffer
GSA eMod
GSA eBuy

ANS: A

RATIONALE: GSA eLibrary is an online source for the latest contract award information.

_____ is a Web-based application that allows vendors to prepare and submit their GSA contract offers and contract modification requests electronically.
GSA Advantage!
GSA eLibrary
eOffer
eBuy

ANS: C

RATIONALE: eOffer/eMod is a Web-based application that allows vendors to prepare and submit their GSA contract offers and contract modification requests electronically.

The buying and selling of goods and services using a mobile device is called:
mobile computing.
m-commerce.
e-commerce.
cloud computing.

ANS: B

RATIONALE: Mobile commerce (m-commerce) is the buying and selling of goods and/or services using a mobile device, such as a tablet, smartphone, or other portable devices.

Which of the following is a top-level domain that provides fast and efficient internet access to mobile devices?
.Link
.Net
.Info
.Mobi

ANS: D

RATIONALE: .Mobi is a top-level domain approved by the International Corporation of Assigned Names and Numbers (ICANN) and managed by the mTLD global registry. Its goal is to deliver the Internet to mobile devices.

Identify a major drawback of browsing Web pages on mobile devices.
Size of the screen
Speed of the internet
Bandwidth of the internet
Voice quality of the network

ANS: A

RATIONALE: Worldwide, there are more digital mobile phones than personal computers and TVs combined. Most mobile phones now have full Internet capabilities. However, these mobile phones have a number of limitations that make it difficult to view standard Web pages. The main limitation of course, is the size of the viewing screen.

The technology to obtain and validate tickets from mobile devices is called:
eTicketing.
iTicketing.
mobile ticketing.
integrated ticketing.

ANS: C

RATIONALE: Mobile ticketing is a means to order, pay for, obtain, and validate tickets from mobile devices. The tickets are sent to the mobile device as a text message with a special bar code or alphanumeric code, and users present their phones to ticket collectors at the venue to gain entrance.

In mobile ticketing, the tickets are sent to mobile devices as a text message with a(n):
morse code.
alphanumeric code.
genetic code.
cipher code.

ANS: B

RATIONALE: The tickets are sent to the mobile device as a text message with a special bar code or alphanumeric code, and users present their phones to ticket collectors at the venue to gain entrance.

Which of the following services is used to track the whereabouts of an individual?
Location-based service
Card-based service
Long tail
Web 2.0

ANS: A

RATIONALE: A location-based service is a computer program that uses location data to control its features and the information it provides. Some location-based services are query based, allowing a user to request local maps and directions to points of interest, local traffic and weather information, or even information on the whereabouts of a friend or coworker.

Which of the following is a technology through which customers use a mobile device to perform banking operations?
Net banking
Mobile banking
Branch banking
E-mail banking

ANS: B

RATIONALE: With mobile banking, customers can use a mobile device to access balance information, pay bills, transfer funds, and find nearby ATMs or banking centers.

Identify the term that describes the change in technology and Web site design to enhance information sharing, collaboration, and functionality on the Web.
Podcast
Mashup
Forum
Web 2.0

ANS: D

RATIONALE: Web 2.0 is a term describing changes in technology and Web site design to enhance information sharing, collaboration, and functionality on the Web.

One of the key decisions in running an e-commerce Web site is to decide:
who will operate the host site.
where to create a backup.
how to make it user-friendly.
how to allow guest users to buy a product.

ANS: A

RATIONALE: Two key decisions that must be made in establishing and running an e-commerce Web site are who will build the site and who will operate (host) the site.

Identify the feature that involves the storing, serving, and creating backup of files for one or more Web sites.
Web server hosting
Web site hosting
Web browser hosting
Proxy server hosting

ANS: B

RATIONALE: Web site hosting involves the storing, serving, and creating backup of files for one or more Web sites.

Dedicated hardware and virtual private servers are the services that are offered by:
cloud computing.
Web 2.0.
mobile commerce.
Web hosting.

ANS: D

RATIONALE: Web hosting services may offer dedicated hardware or virtual private servers in which multiple organizations share hardware and Internet connections but otherwise have isolated, virtualized software.

Which of the following is an advantage of a shared server environment over dedicated servers?
Security
Performance
Cost effectiveness
Reliability

ANS: C

RATIONALE: A shared server environment is less expensive than dedicated servers.

Identify the drawback of a dedicated server when compared to a shared server environment.
Expensive
Reduced performance
Low reliability
Insecure

ANS: A

RATIONALE: A shared server environment is less expensive than dedicated servers; however, it may not provide the desired level of security, performance, and reliability.

The effective use of a _____ is critical to attracting prospects to a Web site.
newsletter
forum
browser cookie
search engine

ANS: D

RATIONALE: The effective use of a search engine is critical to attracting prospects to a Web site.

A search engine uses the _____ of Web pages to quickly display the URLs of those pages that “best match” the user’s search term.
contents
popularity
index
bandwidth

ANS: C

RATIONALE: A search engine is a software that maintains an index of billions of Web pages and uses that index to quickly display the URLs of those pages that “best match” the user’s search term.

Which of the following is a tool used by search engines to score Web sites?
Parser
Crawler
Cookie
Sticker

ANS: B

RATIONALE: To perform the matching process, many search engines such as Google, Yahoo!, and Bing use software called crawlers to score Web sites.

The _____ of a Web site depends on link popularity, density, and frequency of keywords in the page content.
score
rank
average
median

ANS: A

RATIONALE: The score of a site is based on how relevant the site is to the search term, based on criteria such as link popularity, density, frequency of keywords in the page content, number of other Web sites referencing the site, and numerous other factors.

Which of the following is a type of search engine result that provides users with a list of potential Web sites based on the keyword relevancy?
Paid list
Organic list
Social list
Local list

ANS: B

RATIONALE: An organic list is a type of search engine result in which users are given a listing of potential Web sites based on their content and keyword relevancy.

Identify the technique that uses graphics with a hyperlink to direct customers to a Web site.
Search engine optimization
Paid listings
Banner advertising
Organic list

ANS: C

RATIONALE: An organization can attract potential customers to its site through the use of Web page banner ads that display a graphic and include a hyperlink to the advertisers’ Web site.

The _____ network acts as a broker between Web sites and advertisers.
paid listing
banner advertising
organic listing
search engine optimization

ANS: B

RATIONALE: The banner advertising network acts as a broker between Web sites and advertisers.

Web sites provide a simple search tool that returns search results with thumbnails of actual products. This is a strategy to provide a(n):
easy and safe payment method.
efficient order fulfillment.
smooth return policy.
good customer online experience.

ANS: D

RATIONALE: The ultimate goals of most Web sites are to increase sales as well as to improve customer satisfaction and loyalty to an organization. To accomplish these goals, a company must create a Web site that will compel customers to return repeatedly. A few of the key steps include designing the home page to be informative and visually appealing to your target customer, ensuring that the navigation is highly intuitive, and providing a simple search tool that returns search results with thumbnails of actual products.

Identify a feature that makes an e-commerce Web site successful.
Selling products at a lower price
Getting back old customers
Special focus on the Web site design
Popularity of the Web site

ANS: B

RATIONALE: Successful e-commerce Web sites are able to get their customers to return time and time again. Indeed getting customers to come back is what separates a prosperous business from a failed one.

Which of the following features of a website ensures that visitors return to the site?
Sticky
Navigation
Bookmark
Cookie

ANS: A

RATIONALE: A key tactic to make visitors return to your Web site is to design it to be a sticky Web site, so that visitors engage with your site and want to spend time there.

A way of drawing customers to a Web site is by:
generating a referral link for them.
making the return process easier.
asking them to review a recently purchased item.
thanking them for the recently purchased item.

ANS: C

RATIONALE: Asking customers to review a recently purchased item can also draw customers back to your site and provides another opportunity to show related products or other items in which the customer may be interested.

Which of the following steps needs to be considered to ensure efficient order fulfillment?
Send a confirmation mail following the placement of an order.
Ask the customers to review a recently purchased item.
Allow the usage of credit cards and debit cards for payment.
Secure adequate storage for inventory.

ANS: D

RATIONALE: A number of components and processes must be considered when designing a timely, efficient order-fulfillment system. Adequate storage must be secured for inventory. Items must be stored safely and accessed easily for fast order fulfillment. Systems and processes must be capable of receiving fast and accurate deliveries from suppliers.

Identify a factor that enables management to minimize inventory levels and provide a high rate of order fulfillment.
Sales forecasting
Customer review
Web site popularity
Easy payment method

ANS: A

RATIONALE: Accurate inventory counts and the ability to do sales forecasting with some degree of accuracy are also critical. This enables management to minimize inventory levels (and the associated costs) while still providing a high rate of order fulfillment.

Distribution processes must be capable of meeting customer expectations for a product’s:
quality.
cost.
popularity.
availability.

ANS: B

RATIONALE: Distribution processes must be capable of meeting customer expectations for delivery times and costs.

Which of the following is a strategy that should be adopted by Web sites to increase sales and repeat business?
A variety of easy and secure payment modes should be offered.
Systems and processes must be capable of receiving fast and accurate deliveries from suppliers.
Incentives should be provided for cash payments.
Only one type of payment mode must be accepted.

ANS: A

RATIONALE: Web sites need to accept a variety of easy and secure payment methods to increase sales and encourage repeat business.

Identify the technique used by secure Web sites to protect the confidentiality of online transactions.
Encryption and authorization
Decryption and authentication
Encryption and authentication
Decryption and authorization

ANS: C

RATIONALE: A secure Web site uses encryption and authentication to protect the confidentiality of online transactions.

Which of the following computer applications alert users while entering or leaving a secure site?
Web server
Antivirus
Operating system
Web browser

ANS: D

RATIONALE: By default, the most commonly used computer Web browsers (including Chrome, Internet Explorer, Firefox, Safari, and Opera) will inform you when you are entering or leaving a secure site.

Which of the following protocols verifies the Web site to which a user is connected?
Inter-Switch Link
Internet Protocol Control Protocol
Tool Command Language
Secure Sockets Layer

ANS: D

RATIONALE: The most commonly used protocol for Web security is the Secure Sockets Layer (SSL), which can be used to verify that the Web site to which a user is connected is what it purports to be.

Which of the following is a multifaceted security standard that requires retailers to implement a set of security management policies, network architecture, and other critical protective measures to safeguard cardholder data?
PDI Data Security Standard
PCI Data Security Standard
PDA Data Security Standard
PCA Data Security Standard

ANS: B

RATIONALE: Payment Card Industry (PCI) Data Security Standard is a multifaceted security standard that requires retailers to implement a set of security management policies, procedures, network architecture, software design, and other critical protective measures to safeguard cardholder data.

Identify the duration set by the Payment Card Industry (PCI) Data Security Standard to store a user’s card data in the event of dispute with the card holder.
6 months
12 months
18 months
24 months

ANS: C

Identify the component present in a smart card that can process instructions and store data for use in various applications.
Macrochip
Microchip
Magnetic tape
Magnetic stripe

ANS: B

A microchip in a smart card stores the same data as the _____ on a payment card.
magnetic tape
magnetic recorder
magnetic coil
magnetic stripe

ANS: D

RATIONALE: The microchip can store the same data as the magnetic stripe on a payment card and more.

Which of the following components enables a contactless card to connect wirelessly with a contactless card reader?
Microchip
Macrochip
Embedded circuit
Embedded magnetic stripe

ANS: C

RATIONALE: Contactless smart cards do not have a contact area, but rather have an embedded circuit, which allows them to connect with a contactless card reader wirelessly.

Which of the following methods of financial transactions is considered the most secure?
Europay MasterCard Visa transaction
Magnetic stripe transaction
Near Field Communication transaction
payWave transaction

ANS: A

Which of the following is used by Europay MasterCard Visa (EMV) transactions to confirm the identity of a card holder?
Signature
Photo
Telephone number
Personal identification number

ANS: D

RATIONALE: Europay MasterCard Visa (EMV) financial transactions are considered more secure than traditional credit card payments due to the use of advanced encryption algorithms to provide authentication of the card. Unfortunately, smart card processing takes longer than an equivalent magnetic stripe transaction, partly due to the additional processing to decrypt messages. Furthermore, many implementations of EMV cards and terminals confirm the identity of the cardholder by requiring the entry of a Personal Identification Number (PIN) rather than signing a paper receipt.

Identify the technology that measures and analyzes human physical characteristics such as eye retinas, fingerprints, or voice patterns for security purposes.
Cryptography
Biometrics
Phishing
Steganography

ANS: B

RATIONALE: In the United States, many banks and financial services companies have been reluctant to impose additional requirements for authentication because they don’t want to add additional steps (and time) to the checkout process. In the future, systems may be upgraded to use biometrics (technology that measures and analyzes human physical characteristics such as eye retinas, fingerprints, or voice patterns for security purposes).

Identify a drawback of biometrics.
Requires a very high initial investment.
Does not provide a high degree of confidence in user identity.
Requires the user to remember complex numeric passwords.
Increases password administration costs.

ANS: A

Each time a payment is made through a credit card, the retailer has to pay a certain amount called _____ to the card company.
one time fees
value added tax
swipe fees
additional tax

ANS: C

RATIONALE: A coalition of retailers known as the Merchant Customer Exchange (MCX) and including retailers such as Best Buy, CVS, Dunkin’ Donuts, Lowe’s, Rite-Aid, and Walmart plan to launch a competing payment network called CurrentC, which will draw money directly from a consumer’s bank account or store-funded credit card instead of charging a bank credit card like Apple Pay does. This would allow retailers to avoid payments to credit card companies—called “swipe fees”—each time a consumer pays with a credit card.

Which of the following strategies contributes to the increase in product sales and eliminates returns?
Giving a short description of the products
Highlighting only the advantages of the products
Displaying low resolution snapshots or small photos of the products
Displaying customer-written product reviews

ANS: D

RATIONALE: Well-written product descriptions, thumbnail (or larger) photos, and customer-written product reviews can not only increase product sales but can also go a long way toward eliminating returns.

Strict handling of returns results in:
permanent savings.
short-term customer loyalty.
the expansion of future sales.
high product quality.

ANS: B

RATIONALE: Strict handling of returns can result in temporary savings but at the expense of long-term customer loyalty and future sales.

Companies that sell products from both physical locations and e-commerce Web sites are known as:
click-and-mortar retailers.
brick-and-mortar retailers.
click-and-pack retailers.
brick-and-pack retailers.

ANS: A

RATIONALE: Click-and-mortar retailers are those who sell products from both physical locations and e-commerce Web sites.

The benefits of e-commerce are due to the:
excess time and cost associated with selling.
excess time and cost associated with purchasing.
global exposure of products sold on the Web.
global exposure of products sold offline.

ANS: C

RATIONALE: Many advantages result from the use of e-commerce. Interestingly, these advantages are not one-sided; some advantages accrue to the seller, some to the buyer, and some to society as a whole. Most of these benefits are possible because of the global exposure of products sold on the Web and the ability of e-commerce to reduce the time and costs associated with both selling and purchasing.

Customers fear the misuse of their personal data due to the:
nature of the payment gateway.
sticky Web site.
global exposure of products sold on the web.
publicity of consumer data breaches.

ANS: D

RATIONALE: Consumers have long had concerns about whether online data is secured from access by unauthorized users or hackers. These concerns are rising based on the widespread publicity of recent consumer data breaches.

Which of the following is an approach followed by Web sites to overcome cultural and linguistic obstacles?
Think globally, act locally
Think locally, act globally
Think locally, act locally
Think globally, act globally

ANS: A

RATIONALE: Web site designers must avoid creating cultural and linguistic obstacles that make a site less attractive or effective for any subgroup of potential users. Potential customers will feel more comfortable buying your products and services if you speak to them in their own language. Thus, Web sites increasingly offer visitors the option to select their home country on an initial home page; this choice prompts the site to display a version designed to accommodate people from that country, with correct language or regional dialect, print characters, and culture-appropriate graphics and photos. This design approach is often called “think globally, act locally.”

TRUE/FALSE

E-commerce reduces operating efficiencies.

ANS: False

RATIONALE: E-commerce enables organizations and individuals to build new revenue streams, to create and enhance relationships with customers and business partners, and to improve operating efficiencies.

Dot-com companies failed due to the emphasis on bottom-line profits.

ANS: False

Multichannel retailing is the application of different strategies for an individual channel.

ANS: False

RATIONALE: Multichannel retailing is the application of different strategies for different channels.

Mobile ticketing helps to reduce the number of unsold tickets.

ANS: True

RATIONALE: Mobile ticketing increases the revenue for event promoters and ticket vendors who can sell tickets up until the last minute—they can even sell unclaimed tickets at the last second.

Web 2.0 allows visitors to share their opinions about a retail organization and its products and services.

ANS: True

RATIONALE: Web 2.0 capabilities require a retailer to relinquish control and allow visitors to have their say—good, bad, or indifferent—about the retail organization and its products and services.

Visitors will return to a Web site if its contents are always static.

ANS: False

RATIONALE: Visitors will want to return to a Web site if it always includes fresh, interesting, and useful content such as that provided by an effective blog or a forum, which can build up a community around your brand and encourage positive feelings from your visitors for your product.

Creating a social networking profile will hamper the popularity of a Web site.

ANS: False

RATIONALE: Creating a Facebook page for your Web site enables customers who are engaged with your brand to like your page and encourages people to return to your Web site.

Hackers find it tougher to intrude a smart card than a credit card.

ANS: True

RATIONALE: A smart card resembles a credit card in size and shape, but it contains an embedded microchip that can process instructions and store data for use in various applications such as electronic cash payments, storage of patient information, and providing access to secure areas. The microchip can store the same data as the magnetic stripe on a payment card and more. Thus, no name or card number need appear on the smart card, making it more difficult for thieves to use.

Contact smart cards have a contact area on the rear side of the card to interface with a payment terminal.

ANS: False

RATIONALE: Contact smart cards have a contact area on the front face of the card to interface with a payment terminal.

A successful business organization should provide customer service for a fixed duration in a day.

ANS: False

RATIONALE: Because a Web site is open 24 hours a day, many online customers expect to be able to receive customer service at any time of the day or night. If an organization cannot provide some level of customer service 24 hours a day, it may lose business to competitors.

ESSAY

List out the E-commerce initiatives that are considered risky and challenging.

Answer: E-commerce initiatives can be risky and extremely challenging due to a variety of factors, including an organization’s lack of e-business skills, uncertainty in regard to how business processes and policies must be changed to facilitate e-commerce, and the need to make new investments in IT-related hardware and software. Before embarking on such a risky journey, an organization must consider carefully how each potential e-commerce initiative fits into its overall business strategy.

A police officer who went on a rescue operation in a village is missing. How would you find the whereabouts of the policeman using the technological advances in mobile commerce?

Answer: The location of the policeman is tracked by a location-based service. A location-based service is a computer program that uses location data to control its features and the information it provides. Some location-based services are query based, allowing a user to request local maps and directions to points of interest, local traffic and weather information, or even information on the whereabouts of a friend or coworker.

Describe the process of Web site hosting.

Answer: Web site hosting involves the storing, serving, and creating backup of files for one or more Web sites. Web hosting services store an organization’s Web site files on Internet-connected Web server computers. When users type in the URL, they are connected to the Web server holding the files for the site; the server then transfers that data back to the user’s computer, allowing the user to view the pages of the site. Web site hosting responsibilities typically include anything related to managing the Web servers and Internet connections—their software, security, support, reliability, speed, maintenance, and disaster recovery.

Describe the structure and working of a smart card.

Answer: A smart card resembles a credit card in size and shape, but it contains an embedded microchip that can process instructions and store data for use in various applications such as electronic cash payments, storage of patient information, and providing access to secure areas. The microchip can store the same data as the magnetic stripe on a payment card and more. Thus, no name or card number need appear on the smart card, making it more difficult for thieves to use.