The human consumption of alcohol began unintentionally around: 1) A) 8,000 B.C. B) 10,000 B.C. C) 6,000 B.C. D) 10 A.D.

2) Which group of people were the first to distill? 2)

A)

the Egyptians B) the Chinese C) the French D) the Greeks

3) The Volstead Act outlawed all the following EXCEPT the: 3)

A) consumption of alcohol B) production of alcohol

C) transportation of alcohol D) sales of alcohol

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

4) During fermentation, yeasts interact with sugars to create methanol alcohol. 4)

5) Whendealing with trends and fads, the appropriate strategies are the ones selected that enables a 5)

company to achieve superior performance and provide their company with a competitive advantage.

6) Theearly Romans were largely responsible for spreading the vine throughout the Mediterranean. 6)

ESSAY. Write your answer in the space provided or on a separate sheet of paper.

7)

How were the religious orders important to the beverage industry?

8) How was alcohol discovered?

9)

What was the effect of the Phylloxera mite on the wine world?

10) What effect did Prohibition have on the alcohol industry?

11)

Identify a current beverage trend in the marketplace, and select any one (or more) of the six external trend variables that it connects to.

Answer Key

Testname: CHAPTER 1

1) A

2) B

3) A

4) FALSE

5) TRUE