1. As part of a healing ceremony, Navajo sandpainters created a representation of the universe in order to help the ill return to his/her proper place in the world. In capitalism, contemporary sandpainters __________.
a. are consumers who have been induced to purchase commodities by people such as advertisers, entertainers, marketing specialists, and others in a capitalist culture
b. are those in the society who create a consumer society in which buying commodities becomes the duty of the consumer
c. express values through stories and chants associated with their cultural heritage in an attempt to restore harmony to the world
d. are expressionist artists
2. The foundation for the construction of the consumer was laid in the 1890s as a result of __________.
a. urbanization which created a need to buy goods
b. the movement of settlers into the Western territories creating a need for goods to take with them
c. the evolution of the department store as a place to display goods
d. the display of bulk goods
3. An important feature in the creation of the consumer society helped to “mask the inequality, poverty, and labor conflict” which was occurring at the turn of the century. This feature was __________.
a. the discounting of prices by means of weekly sales
b. service, which made the consumer feel like a guest
c. the development of chain stores which allowed all consumers access to such stores
d. attention to detail
4. Disney has created the ultimate Mecca of consumerism. The Disney kingdoms have rewritten history as “it should have been” and created fantasy lands where the imagination can soar. Disney __________.
a. is a place designed for the entertainment of children
b. separates the consumer from the negative side of capitalism
c. is a universal attraction, designed for all people regardless of income
d. separates money from profit
5. India and China, the two most populous countries on earth, __________.
a) are rapidly being converted into consumer societies
b) are still unable to supply their citizens with consumer goods
c) are attempting to become consumer societies, but have economic growth rates well below the wealthy countries
d) have consciously rejected the consumer model of economic growth
1.1.2. SHORT ANSWER AND/OR ESSAY QUESTIONS
1. The culture of capitalism encourages the __________ to accumulate profit, the __________ to accumulate wages, and the __________to accumulate goods.
2. What is meant by “the arousal of free-floating desire”?
3. In what ways did (1) educational and cultural institutions, (2) government agencies and (3) financial institutions of American society adapt their functions to promote consumption?
4. Discuss the relationship between the story of the Wizard of Oz and consumerism.
5. What is meant by the term “kinderculture”?
6. Within a period of approximately thirty years, children's lives changed dramatically. They went from being workers to the pillars of the consumer economy. How did this change occur?
7. What is some of the evidence that China and India are quickly adopting the culture of capitalism?
